CAMFT's
Strategic Plan
March 2002
Revised May 10, 2002
Vision
CAMFT will
ensure that marriage and family therapists will be the preferred professional
resource for people seeking quality services for relationship and mental health
concerns.
Mission
CAMFT is dedicated to the advancement and understanding of the profession
of marriage and family therapy as both an art and a science, to maintaining
high standards of professional ethics and qualifications, and to expanding the
recognition and utilization of the profession.
Core
Purpose
To advance, promote, and support the professional needs of marriage and
family therapists.
Core
Values
- Visionary
leadership.
- Integrity evidenced
by ethical, honest and credible behavior.
- Diversity and inclusivity.
- Excellence in the provision
of services.
- Responsible and responsive
to members.
Big
Audacious Goal
To be indispensable
to marriage and family therapists and to be essential to advancing the profession
in society.
Goals
Goal
I - Professional Competency
CAMFT will maintain and promote high standards of professionalism, competence
and ethics for marriage and family therapists.
Goal
II - Advocacy
CAMFT will advocate for parity and will monitor and influence governmental and
other entities for the advancement of marriage and family therapists.
Goal
III - Recognition
and Visibility
CAMFT will ensure that marriage and family therapists are universally recognized
and valued as exemplary providers of mental health services.
Goal
IV - Information
and Knowledge
CAMFT will be the preferred and definitive source of information for marriage
and family therapists.
Goal
V - Inclusivity
CAMFT will be proactive in attracting and retaining members and leaders reflective
of the diverse populations served.
Goal
VI - Organizational
Competency
CAMFT will be led and administered by visionary, competent, dedicated and ethical
individuals.
Goal
VII - Association
Promotion and Marketing
CAMFT will expand its membership and name recognition.
Objectives
Goal
I - Professional
Competency
CAMFT will maintain and promote high standards of professionalism, competence
and ethics for marriage and family therapists.
Objectives:
- CAMFT promulgates and
enforces ethical standards consistent with the evolving profession.
- CAMFT creates and
administers certification programs appropriate and beneficial to the profession.
Goal
II - Advocacy
CAMFT will advocate for parity and will monitor and influence governmental and
other entities for the advancement of marriage and family therapists.
Objectives:
- CAMFT will increase
utilization of marriage and family therapists in the public and private
sectors.
- CAMFT will increase
member participation in governmental and advocacy efforts that impact the
profession.
- CAMFT will find effective
ways to collaborate with other professions and organizations for common
purposes.
- CAMFT will maintain
a legislative presence at the local, state and federal levels.
Goal
III - Recognition
and Visibility
CAMFT will
ensure that marriage and family therapists are universally recognized and valued
as exemplary providers of mental health services.
Objectives:
- CAMFT will increase
public recognition of the benefits of services provided by marriage and
family therapists.
- CAMFT will educate
the public that marriage and family therapists are a beneficial resource
for improving the quality of family life and interpersonal relationships.
- CAMFT will ensure that
marriage and family therapists are fully recognized and utilized as key
players in mental health.
Goal
IV - Information
and Knowledge
CAMFT will be the
preferred and definitive source of information for marriage and family therapists.
Objectives:
- CAMFT will provide
current, thorough, and accurate information relevant to the profession and
disseminate it to its members in a timely manner.
- CAMFT will provide
a variety of quality educational opportunities for its members.
- CAMFT will be the source
of relevant information for persons interested in or pursuing the profession.
Goal
V - Inclusivity
CAMFT will be proactive in attracting and retaining members and leaders reflective
of the diverse populations served.
Objectives:
- CAMFT will be an inclusive
and accessible organization for its members and chapters.
- CAMFT will be proactive,
sensitive and responsive to the current and future needs of the diverse
and changing population.
Goal
VI - Organizational
Competency
CAMFT will be led and administered by visionary, competent, dedicated, and ethical
individuals.
Objectives:
- Staff and volunteer
leadership will be held accountable to the Strategic Plan.
- Staff and volunteer
leadership will be provided opportunities for training and development to
further the interests of the Association.
- CAMFT will recruit,
retain and provide for succession management to attain and retain the highest
caliber staff and volunteers.
- CAMFT will create and
implement policies and procedures to assure the smooth and effective operation
of the organization.
- CAMFT will remain fiscally
sound and technologically savvy.
Goal
VII - Association
Promotion and Marketing
-
CAMFT
will expand its membership and name recognition.
-
CAMFT
will actively market membership to all potential members.
-
CAMFT
will pursue effective branding to convey the value of the organization.