Press Releases | CAMFT Names Joy Alafia as New Executive Director

CAMFT Names Joy Alafia as New Executive Director

The California Association of Marriage and Family Therapists (CAMFT) has named Joy Alafia, MBA, CAE, as its new Executive Director, May 31, 2022.

The California Association of Marriage & Family Therapists Names Joy Alafia as New Executive Director

SACRAMENTO, CA (May 31, 2022) – The California Association of Marriage and Family Therapists (CAMFT) today announced it has hired Joy Alafia, MBA, CAE to assume leadership of the organization as its new Executive Director.

Alafia brings more than 17 years of association leadership experience to her new position.

She begins her new role at CAMFT after her tenure as the President and CEO of the Western Propane Gas Association (WPGA), where she has advocated for renewable propane and equitable access to alternative sources of clean energy. Alafia has spoken at conferences around the world about the importance of sustainable energy and is credited with transforming the propane industry’s focus and shifting its priorities to the commercialization of net zero-carbon energy solutions.

Prior to her work at WPGA, she served as the Director of Business Products for the California Association of Realtors®, where she created innovative partnerships and business solutions for industry practitioners.

"We’re thrilled to have someone of Joy’s stature leading our team,” said Danah Williams, LMFT, President of CAMFT. “She shares our commitment to mental health, improving our communities and will bolster our success through bold, strategic vision.”

She said Alafia’s experience aligns well with the needs of CAMFT, which will benefit from her background in building association awareness and developing high value enterprises for members.

CAMFT is the largest organization of behavioral health care providers in California, representing 34,000 licensed and associate marriage and family therapists throughout the state. “The expertise of our members is more important than ever as millions of Californians are faced with unprecedented mental health challenges exacerbated by the pandemic,” said Williams.

In her new role, which begins June 20, Alafia will expand upon the long-term success of the association with an immediate priority of establishing a new strategic plan.

“It is a true honor to be asked to lead efforts that promote the interests of such an admirable and underappreciated profession,” Alafia said. “For me, CAMFT members are silent heroes who every day help countless Californians navigate through crises; offering a path of healing, clarity, and growth. I look forward to the next chapter for CAMFT and the opportunity to advance the organization’s mission and impact.”

MEDIA INQUIRIES: Contact Holly Daniels, LMFT at

CAMFT is an independent professional organization representing the interests of over 34,000 Marriage and Family Therapists who are experts in diagnosing and treating mental health issues. CAMFT is dedicated to promoting mental health, advancing the MFT profession, maintaining high standards of professional ethics and expanding awareness for the profession of marriage and family therapists.