Archived Leadership Conference Content 2020 Chapter Leadership Conference

2020 Chapter Leadership Conference

  • 2020 HANDOUTS and VIDEOS
CLC attendees


The CAMFT Leadership Conference brings together over 100 chapter leaders from our 28 chapters across the state to network with colleagues and attend workshops geared towards the successful maintenance and grow  th of a chapter. We encourage chapters to send multiple board members, since sessions and topics are geared towards all board positions/roles.

 The New Chapter Leader Orientation session is a great opportunity for new leaders to learn how CAMFT can help support you in your chapter role. The reception following is an exciting event not to be missed, where you will get to meet and network with your colleagues. 

Here is what attendees of the 2020 Conference had to say:

“I had no idea how helpful it would be. I feel so inspired by your conference, other chapter leaders and CAMFT staff! “

“Thank you for a well- coordinated event! I really liked the efficiency of the awards being integrated into the presentation!“

“Thanks for being warm and supportive, great hospitality“

“The topics were informative and I really liked the idea of the lunch networking“

“It was well put together. The networking event on the first night was a very good idea and it served as a nice ice breaker. Good job on the food. There was plenty and a nice variety"


To Follow


Who May Attend the 2021 Leadership Conference?
2021 Chapter Board Members and CAMFT State Board Members and the Chapter Advisory Council Members are invited to attend.

If your Chapter attends the Conference, CAMFT will provide one (1) Hotel Room Night. CAMFT pays.soa for room and tax only; incidental charges are on your own. If the chapter representative registered to attend the conference and requested a complimentary room, but did not attend the Conference, the representative will be charged.

The hotel room block for the 2021 Conference will open in October 2020.



CLC attendees


There is no charge for Chapter Leaders, CAMFT Board members, and Chapter Advisory Council members to attend the Conference, but Pre-Registration is required. Registration for the 2021 Conference will open in October 2020.



Peggy HoffmanPeggy Hoffman, FASAE, CAE is president of Mariner Management, an association management company where she also serves as executive director for PRSA Maryland. In addition to managing organizations, Peggy has provided training and counsel to dozens of global, national and local membership associations over the past 30 years. She often draws on her own team’s research on volunteerism, member communities and association innovation. Peggy not only enjoys working with association volunteers but is an active volunteer for her professional association and in the community so she’ll draw from experience on both levels. Read her full bio at and connect with Peggy on Twitter @peggyhoffman or LinkedIn. And ask her about triathlons, dance or living with three sons.





Shelly AlcornShelly began her career in change management at the age of 5 when she was enrolled at what was to be the first of the eleven schools she would attend prior to graduating from high school. Being the perpetual "new kid" forced her to quickly and strategically assess new environments, orient herself to new curriculum, policy and rules and figure out the political nuance involved in navigating recess.

Shelly kept up the fast pace by holding various positions in different associations and then serving as executive director for two different associations - one a- 501(c)(6) and one a 501(c)(3). She is now a consultant and is fascinated with the intersection between technology, the education to employment system and the association of the future. She develops future-focused retreats and speaks on topics meant to provoke and engage discussion on what it means to be a human in an increasingly machine-driven world.

Being a blue-collar girl in a white-collar world leads to some quirky observations. A revolutionary, self-proclaimed edupunk, she got her CAE (Certified Association Executive) just to prove she knows what she's doing. She blogs on the Association Forecast because her cat is a bad listener. Find her on Twitter - @shellyalcorn or online at


Nabil El-Ghoroury, Ph.D., Executive DirectorNabil El-Ghoroury began as Executive Director of CAMFT in January 2018. He completed his doctorate in clinical psychology from Binghamton University, and practiced for 7 years at MetroHealth Medical Center in Cleveland as a licensed psychologist. Prior to coming to CAMFT, he was an Associate Executive Director for the American Psychological Association, where he served as the director of the graduate student office. Nabil was recognized as an emerging association leader by the American Society of Association Executives (ASAE) when he was invited into the Diversity Executive Leadership Program (2016-2018 class). He has presented at numerous conferences (in English and in Spanish) on issues such as student development in psychology, professional and legal issues in the use of social media, and health/educational disparities in autism spectrum disorders. Nabil led student delegations on Capitol Hill for 8 years. He recently earned the Certified Association Executive (CAE) credential, a certification that demonstrates wide knowledge of association management skills.



Cathy Atkins, JdCathy Atkins has been with CAMFT since July 2006. She started with CAMFT as a staff attorney, but was promoted to Deputy Executive Director in 2009. Before joining CAMFT, Cathy was a litigator in both civil and criminal litigation. Cathy's main role at CAMFT is to represent the organization in the Executive Director's absence. While Cathy's focus is on legislative and regulatory matters, she also assists the Executive Director with Board and Committee directives, as well as provides continuing education presentations to schools and chapters.





Mary Beth Muro,Mary Beth Muro joined the CAMFT Team just over six years ago, with the last four years working in the Continuing Education Provider Approval (CEPA) Department. Her responsibilities include working with applicants, providers, and chapters, assisting them through each step of the application and renewal process. Working with continuing education providers whose sole purpose is helping and educating others makes CAMFT a perfect fit for her. Mary Beth lives in North County; she volunteers her time and serves on the Board of Directors for Straight from the Heart, Inc., that provides resources for foster children and the people who care for them.


Workshop Handouts



The 2020 Conference Leadership Agenda is listed below. The 2021 Conference Leadership Agenda will be available in October 2020.

2:00 pm - 2:30 pm
Registration Redwood Foyer
2:30 pm - 3:45 pm

"CAMFT Connects - Current CAMFT Conversations -Bylaws, AB5, Medicare, and More"
Nabil El-Ghoroury, PhD, CAE & Cathy Atkins, JD

Join CAMFT Executive Director, Nabil El-Ghoroury, PhD, CAE, and CAMFT Deputy Executive Director, Cathy Atkins, JD, for a town hall conversation about events, legislation, and internal association processes that are currently impacting CAMFT members.  All members are welcome to attend free of charge in order to bring concerns or questions to CAMFT leadership and to participate in an open discussion with CAMFT members and staff.

Redwood Ballroom
4:00 pm - 5:00 pm

"New Chapter Leader Orientation" Presented by Nabil El-Ghoroury, PhD, CAE & Michele Champion, CAE

If you are a newly elected Board member, this session is for you. Familiarize yourself with the CAMFT Resources available to you, presented by: Nabil El-Ghoroury, PhD, CAE & Michele Champion, CAE.


Redwood Ballroom
5:00 pm - 6:30 pm

Welcome Reception

Kick-off the Leadership Conference experience by relaxing and enjoying light hors d’oeuvres and refreshments while networking with friends and colleagues. It will take place in the Bar at the Aloft, right across from our hotel lobby. This is a free event for all attendees. One complimentary drink is offered, and cash bar is available. Always a highlight, this is a great time for attendees to connect with your peers.


Bayshore Ballroom
7:00 am - 7:50 am

Registration and Breakfast

Don't miss out on Breakfast with your Peers!


Westin Ballroom & Foyer
8:00 am - 9:45 am

"Welcome, State of Chapters, and Awards Ceremony"

Join CAMFT Executive Director, Nabil El Ghoroury, as he welcomes you to the conference, discusses the State of CAMFT, and presents the Outstanding Chapter Leader and Chapter Excellence Awards.

Redwood Ballroom
9:45 am - 10:30 am

Morning Break

Congratulate our Chapter Award Winners, as they take their pictures with CAMFT Executive Director, Nabil El-Ghoroury and CAMFT Board President, Katie Vernoy.


Redwood Foyer


10:30 am - Noon

Keynote: "Surviving and Thriving in Chapter Leadership"
Presented by Peggy Hoffman, FASAE, CAE

The research in association effectiveness points to how critical an energized leadership is to success. We have to be energized and energizing. Big tasks for a volunteer gig. Let’s unpack this together. We’ll look at what makes an effective volunteer leadership team and how we can nurture one in our chapters. We’ll explore the role of the chapter in our members’ lives so ultimately, we can focus our volunteer work to optimize time and resources. Along the way, we’ll share tips and ideas with each other so individually and collectively we can thrive as chapter leaders. Come with your wins, your questions and your ideas (tried and untried). We will be discussing: • What a chapter needs to be successful: If we have the right metrics, we make the best use of our resources. Better focus optimizes our time and resources.

Better focus optimizes our time and resources. • What leadership makes a difference for chapters: This gets at the notion that we shouldn’t be thinking of ourselves as organizations but as communities. Thriving communities are ones that have deep engagement. What leadership approaches facilitate that? • What you can do individually to lessen your “work” and engage more people.

Redwood Ballroom
Noon - 1:00 pm
Networking Luncheon

Continue the conversation. Enjoy a relaxing lunch with your Peers.
Westin Ballroom
1:15 pm - 2:30 pm
Breakout Sessions  

I. "Engaging Members: From Participating to Volunteering"
Presented by Peggy Hoffman, FASAE, CAE

We will look at the research behind why people engage and volunteer for chapters and associations. We will explore how to leverage that research to increase member involvement in our chapters. We’ll talk about the engagement continuum and tapping micro-involvement to nurture future leaders.


II. "How to Govern your Board Effectively"
Presented by Shelly Alcorn, CAE

The fastest way to bum-out already overloaded volunteers is with bad governance practices. If you want to keep your volunteers showing up, you need to learn to identify and stop negative behaviors before they damage your governance structures and negatively impact your volunteer’s enthusiasm. With just a few good practices, you can keep your volunteers engaged and thriving in your association in the weeks and months to come.



III. "Diversity & Inclusion"
Presented by Christina Castorena, MS, LMFT



IV. "CE Provider Approval - Keep your Chapter Provider Status in Compliance"
Mary Beth Muro, CAMFT

CAMFT Chapters have unique challenges when it comes to being CE Providers, so make sure to know how to handle them by attending the CEPA Chapter Refresher Session. This workshop will address your issues and provide advice, tools, and resources for how to manage and plan CE Programs to ensure that BBS Regulations and CEPA guidelines are met. Please bring any and all your questions. This workshop is for anyone from the Chapter who would benefit from understanding how to keep the Chapter in compliance with the BBS guidelines and the Best Practices of CAMFT.


2:30 pm - 2:45 pm

Afternoon Refreshment Break

Join us for light refreshments before our final breakout sessions of the day

Redwood Foyer
2:45 pm - 4:00 pm
Breakout Sessions B  

I. "Building Relationships with Sponsors & Market Effectively"
Presented by Peggy Hoffman, FASAE, CAE

How can the right sponsors help market your events? How can you build a relationship with your sponsors so that they become channels? We will be discussing: • Selling the event - Engaging sponsors and attendees • What do Sponsors & Your Event Marketing Strategy Have in Common • Building relationships through marketing with sponsors and attendees.



II. "Manage Your Chapter as a Business"
Presented by Shelly Alcorn, CAE

Your association and its chapters may be non-profits, but that is no excuse for not using good business practices. Ensuring your leadership are acting as stewards of the member's money, are accountable and up to speed on good financial practice is essential. Come review simple, key ideas to up your financial game. Doing well and doing good is what we are all about.



III. "CE Provider Approval - Keep your Chapter Provider Status in Compliance"
Presented by Mary Beth Muro, CAMFT

CAMFT Chapters have unique challenges when it comes to being CE Providers, so make sure to know how to handle them by attending the CEPA Chapter Refresher Session. This workshop will address your issues and provide advice, tools, and resources for how to manage and plan CE Programs to ensure that BBS Regulations and CEPA guidelines are met. Please bring any and all your questions. This workshop is for anyone from the Chapter who would benefit from understanding how to keep the Chapter in compliance with the BBS guidelines and the Best Practices of CAMFT.


4:00 pm - 5:00 pm Synthesis from the Breakout Sessions

Join CAMFT Executive Director, Nabil El-Ghoroury, and the speakers as they discuss the highlights of their sessions
Westin Ballroom


CLC attendees


CAMFT will be recognizing chapters and chapter leaders for their 2020 accomplishments and achievements at the 2021 Leadership Conference in February 2021 (Date TBC)

Outstanding Leaders
The Outstanding Chapter LEADER Award is presented to one member of each chapter for exemplary service and commitment. This individual is nominated by their entire chapter board, so please designate only one nominee per chapter.

The Chapter EXCELLENCE Award
This award is presented to chapter boards in 5 categories:

  • Best Chapter Management
  • Best Marketing Practices
  • Best Community Involvement and Outreach
  • Best Membership Development, and
  • Best Financial Management.

Award recipients will receive a $250 stipend. Each of the five (5) award categories are available for a chapter with a small (1- 100), medium (101-250), or large (251+) membership. Therefore, you are ALL encouraged to consider nominating your chapter.

Friday, October 30, 2020

The Nomination Packet contains Criteria, How to Apply/Nominate, and Chapter Stipends.

For more detail on their submissions, click here




   East Bay    Tu Hoang, LMFT
   Inland Empire    Stephen A. Gray, LMFT
   Long Beach South Bay    Diane R. Bagatourian, LMFT
   Los Angeles    Shelley Pearce, LMFT
   Marin County    Dan Neuharth, PhD, LMFT
   Orange County    Rachelle M. Marshall, LMFT
   Redwood Empire    Annette E. Siebel, LMFT
   Sacramento Valley    Merrett A. Sheridan, LMFT
   San Diego    Virginia Wilcsek, LMFT
   San Diego North County    Kathlyne J. Barnum. LMFT
   San Fernando Valley    Nikki C. Gabriel, LMFT
   Santa Barbara    Kristi J. Miller, LMFT
   Santa Clarita Valley    Steven C. Kassel, LMFT
   Southwest Riverside County    Diana Barnes-Fox, LMFT
   Santa Clarita Valley    Steven Kassel, LMFT





   Chapter Management
   (251+ Members)
   East Bay
   Community Outreach
   (251+ Members)
   San Fernando Valley Chapter
   Financial Management
   (1-100 Members)
   Southwest Riverside County Chapter
   Financial Management
   (251+ Members)
   Marin County Chapter
   Marketing Practices
   (251+ Members)
   San Francisco Chapter
   Membership Development
   (1-100 Members)
   Southwest Riverside County Chapter
   Membership Development
   (101-250 Members)
   San Diego North County Chapter
   Membership Development
   (251+ Members)
   Los Angeles Chapter




Click here to view complete conference disclaimers.

CAMFT is approved for CE hours by: CAMFT is recognized as a CE Provider by the Board of Behavioral Sciences for LMFTs, LEPs, LPCCs, and LCSWs (16 C.C.R. §1887.4.3(3)(D)); Provider Approved by the California Board of Registered Nursing (Provider# CEP 4046) for number of contact hours and the California Consortium of Addiction Programs and Professionals (CCAPP-EI Provider #1S-95-319-1021). Pre-licensed members and associates may earn hours of experience for attending CAMFT workshops as approved by their supervisors.

Presenter Opinions and Sensitive Materials Disclaimer: Some workshops may include highly sensitive material. Presenters may express a wide variety of opinions and views which do not necessarily represent the opinions and views of CAMFT and/or you as an individual. The presenters were selected because of their expertise in their respective subject areas and to provide you with a diversity of views on a variety of topics to enhance your conference experience.

The CAMFT Education and Planning Committee selects and approves continuing education presenters and programs based on the information provided to the Committee by the workshop presenters. The Committee cannot be in attendance at all workshops to ensure that the information delivered is as described in the applications submitted to the Committee. The material and modalities presented by CAMFT continuing education workshops reflect the views of the presenters and have been made available by CAMFT for educational and informational purposes only and not as professional advice for specific cases or circumstances.

Refunds/Cancellations: Requests for refunds must be made in writing and received by CAMFT one week prior to the conference start date. The Administrative fee for cancellation shall be $25 for each day of a paid registration. This fee will be deducted for cancellations through the cancellation deadline. There will be no refunds on requests received after 11:59 p.m. exactly one-week prior to the event start date.

Special Needs: Facilities are accessible to persons with disabilities. If you have a special need and plan to attend the conference, please contact CAMFT at 858-292-2638. Special needs requests will be fulfilled if received at least 2 weeks prior to the event start date.

Consent to Use of Photographic and Video Images: CAMFT and its affiliates may be photographing, videotaping, audiotaping or webcasting CAMFT meetings, activities, and CAMFT-sponsored events. Registration, attendance at, and/or participation at any of these events constitute an agreement by the registrant or attendee to these activities and to the use and distribution of the registrant’s or attendee’s image, likeness, or voice in photographs, videotapes, electronic reproductions, and audiotapes.

Fragrance Sensitivity: To keep the environment free from unnecessary irritants, participants are asked to refrain from wearing heavily scented perfumes, colognes, or other products.

Anti-Harrassment Policy: CAMFT is committed to ensuring a safe and welcoming environment for all participants at its meetings or events. We expect all participants at a CAMFT meeting or event to abide by this Anti-Harassment Policy in all venues, including ancillary events and official and unofficial social gatherings:

  • Exercise consideration and respect in your speech and actions.
  • Refrain from demeaning, discriminatory, or harassing behavior and speech.
  • Be mindful of your surroundings and of your fellow participants.
  • Alert community leaders if you notice harassment


Unacceptable behavior from any participant at a CAMFT meeting or event, including attendees, sponsors, exhibitors, contractors, volunteer leaders, vendors, venue staff, and anyone with decision-making authority, will not be tolerated.

If a participant engages in unacceptable behavior, CAMFT may take any action they deem appropriate, including removal from a CAMFT meeting or event (without refund) at which the harassment occurred. Egregious violations will result in more severe sanctions.