Professional Success Goal
X

Strategic Plan 2025-2027

Category
Technology Integration
GOAL
Goal
Enhance members’ ability to establish and grow successful careers/businesses.
OBJECTIVES
Objectives
  1. Support members’ professional development with pathways to acquire new skills, increase clinical capability, and elevate their marketability.
  2.  Enhance members’ business acumen to help streamline operations enabling MFTs to scale and grow their businesses.

OUTCOME
Outcome

RUN – Research needs and scope to create a Resource Hub that identifies product and service offerings, market, cost, financial sustainability, time to implement, and potential partners.

GROW – Create and launch a robust MFT Resource Hub based on research findings that supports professional development and simplifies business operations.

TRANSFORM – CAMFT serves as the premier professional resource for MFT training and business resources.

DEI Lens
DEI
Assess products/ services for inclusivity (accessibility, value proposition, demographics served, etc.)
METRIC -
Refined annually

Metric
Within 12 months of Resource Hub launch, target member satisfaction rating of 4 out of 5 stars.
BUDGET
$1.8M


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