Strategic Plan

CAMFT's Strategic Plan


Vision (Objective of the organization)

Through leadership, education, and advocacy, CAMFT and its members strive to be exemplary professional resources for mental health professionals and people seeking their services.

Mission (Fundamental reason for being)

CAMFT exists for the advancement of the Marriage and Family Therapist profession in California by strengthening qualifications, and maintaining high standards of professional ethics and accountability, in order to enhance recognition and utilization of the profession. CAMFT strives to anticipate and meet the professional needs of its members and to create a vibrant Marriage and Family Therapist community.

Values (Guiding principles that dictate behavior and action)


Goals and Objectives

Goal I

CAMFT will maintain and promote all legal and ethical standards of professionalism, competence, accountability, and inclusiveness.


1.1 CAMFT will develop and uphold ethical standards consistent with the evolving profession.
1.2 CAMFT will develop and advocate for legal standards consistent with the evolving profession.
1.3 CAMFT will create, deliver, and promote quality professional development opportunities consistent with current research and best practices.
1.4 Interaction between the Board of Directors, staff, and members will be collaborative.
1.5 In addition to the investment goals of safety, liquidity, and return on investment, CAMFT will attempt to have investments that are believed to have a positive social, economic, and environmental impact.

Goal II

The Board of Directors will govern in accordance with the California Corporations Code, CAMFT Bylaws, and CAMFT policies.


2.1 The Board will govern in a collaborative, professional, ethical, and deliberative manner.
2.2 The Board will develop policies and initiatives, for the staff to implement, that ensure an effective operation.
2.3 The Board will be cognizant of CAMFT’s history as it plans for the future.
2.4 The Board is accountable to this Strategic Plan.

Goal III

CAMFT will advocate for the advancement of Marriage and Family Therapists in accordance with CAMFT’s Vision, Mission, and Values.


3.1 CAMFT will champion and invest in the future of the Marriage and Family Therapist profession.
3.2 CAMFT will seek parity with other licensed mental health professionals and will promote increased utilization of Marriage and Family Therapists in the public and private sectors.
3.3 CAMFT will coordinate and collaborate with other mental health organizations and stakeholders for common goals.
3.4 CAMFT will advocate in the legislative and regulatory process at the local, state, and federal levels.
3.5 CAMFT will promote member participation in governmental and advocacy efforts that impact the profession.
3.6 CAMFT will educate and galvanize members to contribute financially to support government and advocacy efforts of the organization through contributions to the CAMFT Political Action Committees (PACs).

Goal IV
Public Outreach

CAMFT will promote Marriage and Family Therapists.


4.1 CAMFT will increase the recognition, credibility, professional visibility, and need for Marriage and Family Therapists through professional branding, public relations, social media and marketing.

4.2 CAMFT will increase public awareness that Marriage and Family Therapists are not only relationship experts, but also diagnose and treat a variety of mental health issues.

4.3 CAMFT will reach out to chapters in efforts to disseminate marketing initiatives.

Goal V

CAMFT will cultivate a participatory and growing membership.


5.1 CAMFT will strive to maintain and increase its membership.
5.2 CAMFT will encourage member participation in activities, such as chapter meetings, Annual Conference, and other CAMFT-sponsored initiatives.
5.3 CAMFT will take strive to understand the demographics and perspectives of the membership.
5.4 CAMFT will strive to increase diversity within its membership.

Goal VI
Volunteer Leadership

CAMFT will promote collaboration, accountability, dedication, and commitment in its leaders.


6.1 CAMFT will recruit, and promote the benefits of and need for, competent and active volunteer leaders.
6.2 CAMFT will strive to have volunteer leaders who identify with and/or are proactive, sensitive, and responsive to the needs of a diverse population.
6.3 CAMFT will provide opportunities for training and development for volunteer leaders